Updated: Jan 7
How Livestreaming Can Help You Reach a Larger Audience and Generate More Revenue For Your Events.
Livestreaming has grown in popularity as a way for event organizers to reach a larger audience and increase revenue. In this article, we'll look at some of the advantages of broadcasting for events and how it can help you achieve your goals.
The first advantage is going to be increased audience reach. The most significant benefit of streaming is the ability to reach a global audience and grow your viewership. You can stream your event to anyone with an internet connection, no matter where it is held, opening up a whole new world of potential viewers. This is especially useful for events that may not be able to accommodate a sizeable in-person audience, or for those who want to reach a larger audience outside of their immediate area. Streaming is also great for businesses with different locations. This can help bring the team together with new ways to build morale.
Next up is cost-effectiveness & convenience. Livestreaming an event can be more cost-effective than hosting an in-person event, as it eliminates the need for venue rentals, catering, and other physical logistics. Streaming allows people to attend an event from the comfort of their own home, office, or any location with an internet connection.
A further advantage of streaming is monetizing your event. Pay-per-view and subscription options are available, allowing anyone from anywhere to purchase a ticket to your broadcast, and only those that purchase will be able to view the broadcast. This gives you the ability to create an entirely new stream of revenue for each event, while simultaneously helping you expand your viewership.
Broadcasting and recording events also create archival value. Livestreamed events can be recorded and made available for viewing after the event has ended, which can be useful for those who were unable to attend the event or want to watch again. You can sell a pass to watch each previous event or make use of month-to-month subscriptions once you have enough content to offer your viewers. Yearly subscriptions are also a great way to give your viewers access to all upcoming events, as well as previously recorded content. By keeping your events archived, you will always have them for future use as well.
Additionally, you can solicit sponsorships from organizations seeking to advertise during your event. Because livestreaming enables you to reach a bigger audience, you may be able to charge more for these monetization opportunities, so boosting your revenue. More eyes on your event mean money from advertisers.
Furthermore, broadcasting permits you to create a more dynamic and engaging experience for your audience. You may encourage viewers to connect with one another during the event by integrating chat capabilities, polls, games, and social networking interactions. This can contribute to the creation of a sense of community and make your event feel more immersive and engaging.
Lastly, livestreaming an event can be a powerful marketing and promotion tool. By capturing your event, your production team will have material for content. Your event will be recorded in full, with multiple angles. This will give your editing team a ton of material to work with, to create the right marketing material for future events. By sharing the event on social media and other online platforms, you can reach a wider audience and generate buzz around your event. This can help attract more attendees, sponsors, and media attention.
The advantages of livestreaming events are numerous and substantial. Livestreaming can help you achieve your objectives, whether you want to reach a worldwide audience, increase revenue, or provide a more participatory and engaging experience for your viewers. Working with a professional production team is also something that can help streamline your events. If you are preparing an event and want to maximize its reach and impact, you should consider including livestreaming in your strategy,
At AVP we can help with all of the above, in fact, we have created our own advanced ticketing system, allowing you to simplify your events and track in-person ticket sales, but also monetize your event virtually by offering online ticketed access. If you are interested in learning more ways to increase the profitability of your events, book a consultation below with AVP today!